![]() ![]() Each pair also comes in three different colorways that pay tribute to the record-setting Chiron. They feature grilles that echo those found on the marque’s hypercar and remarkably similar badging. ![]() While the headphones-and their premium parts and materials-have been left relatively untouched, each pair has been given a subtle Bugatti-inspired makeover. For respect to become the norm, hearing care must be able to provide two things: knowledge, so society understands the role hearing plays and opportunity, so people can demonstrate that respect with their actions.Master & Dynamic MW08 Bugatti Wireless Earphones They would be using the best technology or treatment available to them to ensure they were keeping the connection strong and constant. They would be doing everything within their power to protect their hearing, because they'd want to keep it working at its best. So we would see them monitoring their hearing with routine check ups throughout life to ensure it was always performing as expected. Why? Because they'd understand the role their hearing played within their own lives and within society. They would be doing all that they could to keep their hearing working at its best. He determined that in the future – if people truly respected their hearing – it would be evident in their actions. I then worked backwards to ‘discover’ the step needed to get there. I began by imagining what the future of hearing care might look like if people fully respected their hearing, as they do their eyes and teeth. Combining his extensive experience as a hearing care professional with his knowledge of how attitudes work he began to systematically examine every aspect of hearing care, questioning why it was done, what its consequences were, and whether or not there was a better way. Rethinking hearing care for the 21st Centuryīut Curtis knew that it's very easy to point out where the failings of something are it's far harder to offer a solution, let alone provide one. I came to a sobering conclusion: many of the attitudes towards hearing in society were based on outdated ideas that were either being reinforced or even intiated by traditional hearing care. He discovered that there were five key drivers, and by examining how these related to one another it was possible to identify where the problems lay. He set about understanding where attitudes to hearing come from and how they affect society's behaviour. And older adults left to simply fade away. Relationships eroding through unrecognised mishearing. Adults sacrificing their hearing for a night of clubbing. We see children harmed by adults in charge of the sound system. So Curtis set himself a task that originally began as a personal project, but quickly evolved into an approach to hearing care that has taken him all over the world where he has lectured and consulted with hearing care professionals, manufacturers and charities on the future of hearing care. There was a belief amongst hearing care professionals and charities alike that either things could never change, or they would look to some “.magical day in the future when people would wake up and suddenly realise the importance of their hearing.” It was universally acknowledged within hearing care that society's regard for their hearing needed to change, but no one knew how. Because here was one of our primary senses, shared by over 99% of the world, and integral so many areas of life, yet it was often regarded as an optional extra. It was simply the way things were done, the way professionals were trained, even the way government health policy was written. Yet traditional hearing care retains much of its approach for those early days when it was first beginning to find its feet.īroom Reid & Harris was as much a part of this approach as everyone else. Hearing technology has advanced tremendously. It witnessed the transformation of early technology designed to simply amplify sound into the sophisticated wearable computers they are today. ![]() It lays claim to being the longest established hearing care practice in the United Kingdom, and remained independent and true to its values during all this time. Broom Reid & Harris began life as a Victorian chemist in the 1840s and gradually evolved to become one of the pioneers of early hearing healthcare in the 1920s. ![]()
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